Start-ups and SMEs rely on innovation to emerge and grow through the creation of new markets and/or the improvement of their competitive position in existing markets.


CBO Consulting identifies the disruptive value of the innovation, its potential impact on the market and helps the choice of a winning business model and an efficient Go-to-Market strategy.


Innovation assessment

We analyse the innovation’s potential considering its possible uses. We evaluate its disruptive character and its chances of success. We also help our clients to define the future steps towards the market and how to transform the initial idea into a successful business.


Targeted users & value proposition

We identify potential users and define the critical segments to be targeted. Together with our clients, we develop sound value propositions taking into account users’ expectations and their buying power but also the added-value created by the innovation when compared to state-of-the art.


Business Model

We consider various business models on multiple dimensions including the market fit of the pricing structure and the economical dynamics (fix versus variable costs, customer value management...).

We support our clients to choose the ones that will be the most credible and the most valuable.


Go-to-Market strategy

We screen the market and identify the major stakeholders and potential business partners (service providers, distributors, influencers...). We define with our clients the product validation path towards the launch together the marketing, communication and business development policies.


CBO Consulting is a member of the Association des Conseils en Innovation (Paris)


For France: +33 (0) 6 60 31 23 71

For Belgium: +32 (0) 496 39 09 21